Vuelio – Overview, features, benefits


Overvieuw

Vuelio is software to ensure your communications teams have access to the briefing papers, strategy documents, and lines to take on all of the issues affecting their organisation.

They are ready to react to queries from any stakeholder group and are armed with all the information they need to ensure that they address these stakeholder interactions in a personalised manner and deliver a consistent message to avoid dangerous discrepancies.

All teams have visibility of what is being communicated, when and by whom;

For Media Relations

Enables press and media teams to handle enquiries, distribute information and monitor outcomes whilst seamlessly capturing all the important issues, concerns and intelligence in one database.

For Corporate Communication

Enables the capture of significant interactions by brand managers, investor relations and others in one centralised repository so that those that need to know can see who said what to whom and when.

For Stakeholder Managers

Capture key details of all your stakeholders, the organisations to which they are affiliated, their power and influence and relationships between them, ensuring you are empowered with all the knowledge you need for successful engagements.

For Public & Regulatory Affairs

Legislators, regulators and activists can have massive influence and the proactive management of relationships with these groups can help leverage opportunities and mitigate risks.

For Internal Communication

Connects internal communicators and ensures that they are on-message with their external counterparts, ensuring consistency across the board. Key messages can be posted simultaneously across all internal and external channels.

Documents and downloads

Vuelio highlites, All you need to now to call us

Product Brochure Vuelio

In banks we trust” an essay about reputation management, Charlie O’Rourke, Managing directeur

Whitepaper: Hoe Vuelio de interactie met stakeholders verandert.

Client cases: AstraZeneca, The Metropolitan Police, Thomas Cook

 

Features

The heart of our software allows you to record and retain a history of all correspondence with each stakeholder and the organisation to which they belong, enabling you to target them more effectively and build a better relationship. Quickly log and categorise enquiries, meetings and other interactions and notify colleagues of important calls so that they can respond efficiently and consistently. Capture the details of the who, what and where of these engagements and associate them with any issue, project or campaign in the system. Our software also provides a secure audit trail of all historical activities for compliance purposes.

Our contacts database enables you to capture key details of all your stakeholders, and the organisations to which they are affiliated. These can be grouped to create different distribution lists based on any criteria so that your communications are targeted at the right stakeholder groups. It is easy to establish the relationships between stakeholders (e.g. Mr X is married to Ms V) to avoid mishaps and inconsistencies. We also have a seamlessly integrated database of journalists and media outlets that is frequently updated to ensure the currency of data.

Key message management is important for getting vital information across consistently to your stakeholders. Rarely is an enquiry received, meeting undertaken or release sent that is not related in some way to the organisations objectives or mission. With our products you can ensure that these key messages permeate through all communications and campaigns, ensuring that your organisation speaks with one voice. Details of the issues that affect your organisation, and crises as they occur, are easily captured, including the team members and stakeholders involved and the interactions with them.

Key to getting your message across is the ability to send relevant communications to the right, targeted contacts (including journalists from our integrated media database). Branded emails, with all the links and attachments – pictures, videos, and documents from our integrated picture library – needed for a particular audience are easily distributed through our platform. Our software also enables you to syndicate content to multiple web sites without duplication of effort or expensive time delays associated with waiting for internal IT resources. This includes publishing to your online media centre, your intranet, or indeed to social networking sites, such as Twitter, Facebook and others.

The centralised diary/calendar function provides all those involved in the communications team with an up-to-date overview of all new and existing business activity. Views can be focused on individuals, projects or campaigns and can highlight bottlenecks and areas of strain which impact on the smooth and efficient running of the communications function. The diary can act as a forward planner also, thereby helping to analyse resources and prioritise business activities which support key strategic initiatives. Meetings, tasks and events can all be logged and viewed in the diary and associated with particular campaigns, projects and issues.

The storage of all stakeholder information, including easy access to the chronological, auditable history of all interactions, “who said what to whom” and all communications, briefing materials, position papers, and digital assets ensures that nothing is lost or over-looked, even if team members move on. Powerful searches for any aspect of the data are simple and quick to carry out and can include the whole ‘picture’ relating to an issue, for example, or can be restricted to individual interactions with a key stakeholder. The briefing centre ensures you, your senior executives and the company’s spokespeople are ready to react to any query.

One, integrated application enables communications and marketing teams to manage, schedule and monitor all campaigns and projects. Templates for different types of projects can be created and made easily accessible in a centralised database ensuring greater compliance with internal best practice; each piece of work undertaken follows a standard set of considerations and procedures. This module greatly improves the visibility of all communications projects across an organisation, and real time updates on all activities enables informed management decisions and reduces duplication of effort.

Integrated media monitoring provides rapid access to what is being said about you in print, broadcast and online media. Our products enable an organisation to carry out quantitative and qualitative analysis on their media coverage and wider communications activities. Individually monitored items can be evaluated for key message take-up, tone and sentiment. Items can be associated with specific releases, statements, project and campaigns for comprehensive measurement of the impact of all interactions. This will help lessons to be learned and improve the effectiveness of future communications.

Our comprehensive reporting function provides detailed analysis of all aspects of your communications activities; from the interactions with stakeholders on a specific issue to the use of resources on a particular campaign; from the usage and take-up of key messages to the number of enquiries on a new initiative. It gives you a better understanding of what is bringing you results so that you can focus resources on the right activities. Access to this high quality data is vital for making strategic decisions.

 

Benefits

Ensure consistency across all communications teams, thereby ensuring organisational reputation

Improve service levels with timely and accurate responses to stakeholder demands for information

Instant, anytime, anywhere access to all interactions enhances out of hours working, ensuring control, consistency and compliance at all times

Single point of access to all interactions (e.g. meeting notes, enquiry responses, briefing paper, policy documents) enhances productivity, ensures nothing is overlooked and everyone is on message

Improved efficiency through the provision of a truly integrated solution that reduces duplication of effort and inconsistencies across communications channels and processes

Centralised contacts database enables more targeted approaches that suit the needs ofindividual stakeholder groups resulting in stronger relationships

Quick, easy access to digital assets in the picture library improves productivity, and maximises re-use of approved content (biographies, pictures, video etc.) ensuring brand consistency

Centralised marketing and communications database and calendar improves decision making and resource planning, while maximising re-use of existing work and minimising risk

Greatly improves visibility of communications projects, issues and campaigns across the business

Derive competitive advantage from streamlined, standardised communications and marketing processes that are aligned with corporate initiatives and goals

Structured, template driven data capture delivers substantial productivity gains, reduces labour intensive processes and ensures that disparate groups adhere to corporate standards

Comprehensive reports facilitate insightful decision making, help to ‘quantify’ the added value of the communications function and measure the impact of stakeholder interactions

Prioritise high value activities, ensuring your communications team remain focused and alerted to what is really important

Secure audit trail of all historical activities assists regulatory compliance, ensures accountability and demonstrates adherence to internal best practice